Sullivan Tire is proud to announce the “Every Hit Helps the WEEI/NESN Jimmy Fund Telethon” summer promotion.

Beginning Monday, July 16 and running until Friday, August 10, Sullivan Tire - which has one location in Norwood - will donate $500 to the WEEI/NESN Jimmy Fund Telethon for every hit Dustin Pedroia gets. Sullivan Tire will increase that amount to $1,000 for each home run hit by Pedroia.

Additionally, consumers will have a chance to join in on the action. Consumers will have a chance to register online, in-store, via text, with the Facebook app and with a QR code, to guess the total number of hits Pedroia will get between July 16 and August 10. The grand prize winner will receive tickets for themselves and five friends to attend a September game in the Luxury Suite. The runner up prizes include a $500 Sullivan Tire gift card, a $200 American Express gift card, a Dustin Pedroia signed baseball bat, and two tickets to a baseball game.

“We are thrilled to announce this exciting summer promotion,” said Paul Sullivan, Vice President of Marketing for Sullivan Tire & Auto Service. “Nothing pleases us more than to give back to the community through an organization that helps such a worthwhile cause.”

To enter Every Hit Helps, click here: http://sullivantire.com/everyhithelps/.